Yahoo Rolls the Dice on TV
David Carr APRIL 13, 2014
Yahoo, a company that seems like a permanent adolescent in search of an identity, is about to try a new persona: high-quality television programmer.
According to The Wall Street Journal, the company's chief executive, Marissa Mayer, is "looking for series that are ready to launch and don't require a lot of development."
Well, aren't we all?
At a time when the culture is addicted to high-end television narratives, Yahoo wants in on the action, partly because while its site may have (flat) traffic - 700 million global visits a month - and (declining) revenue, it has zero cachet and no discernible way forward.
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[moderator pro tem's note: anybody remember Yahoo's acquisition of broadcast.com from Mark Cuban? It takes that kind of money to buy a basketball team and join the Shark Tank.]