I'll have to go to the university library to look up old periodicals (Business Week and Datamation) to see what was said, if anything, when the TTY 33 was announced. Unfortunately, much of that stuff is not indexed. I tried searching the NYT but couldn't find any reference. (I did find that in both 1949 and 1964 WU wanted to buy TWX but was rebuffed.)
As to integrated circuits, I don't think their existence is relevant, particularly in peripherals. IBM used its older and cheaper 1950s plain transistor cards in its System/360 peripherals, using its modern hybrids only for the high speed CPU.
My feeling is that if message transmission was the sole goal, the models 15 and 28, both excellent machines still in production, would've served very well. Dials could and were attached to them for TWX/Telex service. What advantage to the message-sending customer was there to go ASCII? In those days ASCII's extra bits meant extra hardware and line capacity to transmit. And as you said, ASCII took longer.
The general public telegram business was killed off by cheap long distance voice rates, and WU knew in 1960 there was no future in it. By 1978 the telegram was virtually dead, and that was before FedEx and email. WU public operators dealt with sending money, which remains the new company's business today.
After WW II AT&T regularly lowered its long distance rates but at the same time Western Union was raising its telegram rates. Before circa
1958 people sent telegrams because it was cheaper--almost half the price in some cases-- even easier than long distance. We take for granted easy long distance, but in 1958 for many subscribers it was not so easy and expensive for everyone. AT&T pushed long distance as a useful business tool, but WU did not push the basic telegram. Delivering telegrams was very expensive.The real WU question is what happened to those data circuits of the
1970s you mention. Why didn't WU expand that business, particularly in the 1960s and 1970s? (By the 1980s it was too late.)Back in the early 1960s hardware was so expensive that modularity and add-ons were critical to hold cost down. Computers were sold with memory in tiny increments. I can't imagine having a Teletype without a keyboard or tape reader/punch, but they were options. Heck, in the old days lights on 6 button telephone keysets were an extra cost option, and wink-hold were a still further additional cost.
Customers often wanted to enter technology on the low side, and wanted the ability to expand if and when the need arose. They did not want to redo their entire operation upon expansion.
Interesting comment, how TWX didn't get involved with computers.
My feeling is that when the PC came out as a serious business tool, circa 1980, it was too late for WU. WU's fate was due to decisions made in the 1960s, which is why I focus on ASCII and the 33/35.
As an aside, I see the PC "mother of aperture" differently when it comes to communications. Early PCs were $1,000, and a modem wasn't include and was extra. In the early days, aside from hobbyists and some business users, most people used PCs for spreadsheets, word processing, and databases (and games for home users). If all someone wanted to do was communications, a good terminal could've been sold for say $300 instead of the $1,000 for a full featured PC.
The PC did help the communication revolution you speak, but only _indirectly_. People _already had_ PCs, so adding a modem and a web browser was no big deal.
In my opinion, the real driver of the communication revolution was the huge decline in the price of central data servers (computers) and communication lines. Cheap servers made it possible for people to afford to offer useful information on-line, and, to do so in a very user-friendly format. Cheap communications made it possible to provide full scale interconnections between servers and the users, and again, to do it in a user-friendly format.
In other words, even if the PC was available for say only $100, there wouldn't be much to connect to if servers and communication lines were as expensive as they were in 1980. The parts of a computer--CPU, internal memory, and disk memory--all declined steeply in price, so the storage and access cost (in terms of cents per character) got cheaper.
The ability for someone at home to communicate to computers or other people was forseen and published in the early 1960s; they just had to wait for the price of technology to come down to make it worthwhile for the masses (and the software to be a little easier for lay people.) We could just as easily be having this conversation using Teletypes as a terminal to the central computer.