[telecom] Spam Invades a Last Refuge, the Cellphone

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Spam Invades a Last Refuge, the Cellphone

By NICOLE PERLROTH April 7, 2012

Text message spam has started waking Bob Dunnell in the middle of the night, promising cheap mortgages, credit cards and drugs. Some messages offer gift cards to, say, Walmart, if he clicks on a Web site and enters his Social Security number.

Once the scourge of e-mail providers and the Postal Service, spammers have infiltrated the last refuge of spam-free communication: cellphones. In the United States, consumers received roughly 4.5 billion spam texts last year, more than double the 2.2 billion received in 2009, according to Ferris Research, a market research firm that tracks spam.

Spread over 250 million text message-enabled phones, the problem is not as commonplace as e-mail spam. But it is a growing menace, with the potential for significant damage.

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