Nest's Smarter Home
Two men who created the iPod and iPhone injected new technology into the humble thermostat. Now they have their sights on the rest of your house.
By Tom Simonite February 15, 2013
MIT Technology Review March/April 2013
In 2007, Tony Fadell believed he could see the future. He was an Apple executive who had created the iPod and was a leading figure on the team that had worked on the iPhone, which the company was about to launch. He knew people would soon form attachments to the Internet-connected computers they carried in their pockets, and he kept thinking about that as he started another major project: building an energy-efficient dream home near Lake Tahoe.
"I said, 'How do I design this home when the primary interface to my world is the thing in my pocket?'" says Fadell. He baffled architects with demands that the home's every feature, from the TV to the electricity supply, be ready for a world in which the Internet and mobile apps made many services more responsive. When it came to choosing a programmable thermostat for his expensive eco-friendly heating, ventilation, and air conditioning (HVAC) system, Fadell blew a gasket: "They were 500 bucks a pop, and they were horrible and doing nothing and brain-dead. And I was like, 'Wait a second, I'll design my own.'"
Fadell, who soon left Apple at the age of 40, became convinced that his thermostat needed to be built like a smartphone and controlled from one. He wanted it to be smart enough to learn his routine and to program its own schedule accordingly, or to switch off automatically if he went out. A thermostat, he thought, could do that if it was really a small computer connected to the Internet. As he planned the features and design in his head, Fadell began to believe that his vision would appeal to other people too, even if their homes were more ordinary. With about 10 million thermostats sold in the United States every year, it could be a lucrative business. And because thermostats typically control half the energy used in U.S. homes, a better-designed one could significantly reduce power consumption. He sought out Matt Rogers, a precocious 27-year-old who at the time led iPhone software development, and got him to leave Apple to cofound Nest.
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