[telecom] Fire Phone Immerses Users in Amazon's World

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Fire Phone Immerses Users in Amazon's World

By DAVID STREITFELD JUNE 18, 2014

SEATTLE - Amazon on Wednesday announced a device that tries to fulfill the retailer's dream of being integrated into consumers' lives at every possible waking moment - whether they are deciding where to eat, realizing they need more toilet paper or intrigued by a snatch of overheard music.

The device is a cellphone, but making calls on it got almost no attention at all at the event in Seattle where it was unveiled. The Fire phone, the product of four years of research and development, offers Amazon fans the chance to live in an Amazon-themed world, where just about every element can be identified, listed, ranked, shared and, of course, ordered.

It offered a view of a mobile future that will be alluring to some but might repel others.

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