In this enforcement action, we address practices by AT&T that inhibited consumers' ability to make informed choices about mobile broadband data services.
As part of the Commission's decade-long effort to promote and protect the Open Internet, in 2010 we adopted the Open Internet Transparency Rule, which mandates that broadband access providers disclose accurate information sufficient to enable consumers to make informed choices regarding their use of broadband Internet services and to ensure they are not misled or surprised by the quality or cost of the services they actually receive.
Our action today will help ensure that consumers are accurately and adequately informed about their broadband service both when they buy it and while they use it.
... willfully and repeatedly violated the Commission's Open Internet Transparency Rule by: (1) using the misleading and inaccurate term "unlimited" to label a data plan that was in fact subject to prolonged speed reductions after a customer used a set amount of data; and (2) failing to disclose the express speed reductions that it applied to "unlimited" data plan customers once they hit a specified data threshold.
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_____________________________________________________ Knowledge may be power, but communications is the key snipped-for-privacy@panix.com [to foil spammers, my address has been double rot-13 encoded]