[telecom] DEAR APPLE: I'm Leaving You

DEAR APPLE: I'm Leaving You

Ed Conway, Contributor Nov. 1, 2012 Business Insider

Ed Conway (@edconwaysky) is the economics editor for Sky News and the author of The Real Economy. He recently wrote a letter to Apple CEO Tim Cook explaining why he was done with the company. Ed gave us permission to reprint his letter via an email from his new Samsung.

Dear Tim,

There's no easy way to put this so I'll just come right out with it. I'm leaving you. It's been great (mostly) but it's over.

I figured the least I could do is to explain my decision in full - I like to think it might help protect you from nasty break-ups like this in the future.

I've been with you, with Apple I mean, for 13 years now - ever since

1999. Perhaps you've forgotten: I was a spotty teenager; I bought one of your cute little translucent iBooks. Slowly but surely I painted most parts of my technological life a bright shade of Apple. Let's see: I've owned two iMacs, a number of iBooks, countless Macbooks (I've currently got two on the go, for some unknown reason), an iPhone for almost five years, an iPad since the very beginning; iPods, iPod touches, iPod nanos - I've had 'em all. I even invested in an Apple TV and, wait for it, a G4 Power Mac Cube (yes, that was me!).

I'll admit I became dependent on you - clingy, even. When I went to the States a couple of years back I shelled out hundreds of dollars to ensure I wouldn't be without an iPhone - even though I was back at college and wasn't exactly rolling in it. And like so many of those who fall in love with you, soon enough I found myself working part-time as your best PR spokesman: I spent hours persuading all my friends to buy your stuff. I even wrote a blog about what made Apple such a dynamic, innovative and successful company.

Like millions of others, I really believed the hype.

I never thought I would utter these words, but here goes: I'm leaving you. I have already traded in my iPhone for a Samsung.

Now, this is the point where I know I'm expected to say: "it's not you, it's me," but I can't, because the truth is: "it's not me, it's you". Now, I know you don't like lists (at least I presume that's why you avoided including a task application in Mac OS and iOS for so many years) but it's only right that I run through the issues:


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Reply to
Monty Solomon
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Per Monty Solomon:

With me it was IOS6 and the changeover to digital dock.

Call me paranoid, but I perceived IOS6 and the digital dock as indicative of a fundamental change in Apple thinking: foisting stuff on the user to satisfy marketing without justifying it as an improvement to (or even just maintenance of...) the quality of the user experience.

Samsung Galaxy Note, Android 4. It's a technweenie's wet dream. Want to get a file from my local network? Just browse the NAS box, copy, and paste... or even read it directly like I would expect in the first place...

Looking for freebie WiFi? Install any one of a half-dozen or more apps that automagically scan for freebie WiFi spots and drop pins in a map.

I can go on and on....

Having said that, IOS/Android still seems to be a classic case of two very different approaches - each of which is suitable for a certain kind of user.... But I'd opine that, right now, IOS is on the long slide down...

Reply to
Pete Cresswell

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