Re: PPC Advertising, Click Fraud, and Its Effect on Search Engines

[TELECOM Digest Editor's Note: As for myself, I cannot really picture

> 'five hundred thousand zombie computers scattered across three > continents'. If so, under whose coordination? A gang of crackers all > working in concert to cheat some advertiser's competitor, by running > up his advertising bill? Seems sort of improbable to me. PAT]

It's not so hard to imagine if you consider the way viruses are spread to launch spam, DDoS attacks, etc. The virus authors or cracker-gangs aren't necessarily working to cheat competitors; they're just being disruptive.

--gregbo

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Greg Skinner
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