Re: Cingular - AT&T ?

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Last year, SBC, now AT&T, bought Bellsouth and has been merging it

> into the new AT&T. This means that Cingular is now entirely owned by > the new AT&T. Having just finished the expensive process of > re-rebranding all of the former ATTWS properties from AT&T to > Cingular, now they are starting the even more expensive process of > re-re-rebranding Cingular back to AT&T. > Confused yet?

It is not particularly unusual for an acquiring company to adopt the name of the company it is acquiring. NationsBank (formerly NCNB National Bank, earlier North Carolina National Bank) acquired Bank of America and prompty changed its name to Bank of America. Which is why Bank of America now has its headquarters in Charlotte, North Carolina.

Another example is the Denver & Rio Grande Western Railroad, which bought the Southern Pacific Company and changed its name to Southern Pacific. Which is why Southern Pacific's headquarters were in Denver when SP (one-time parent of Sprint) was sold to Union Pacific.

Wes Leatherock

[TELECOM Digest Editor's Note: This also happened with Sprint and United Telephone, where the purchaser, United Tel changed its name to that of the company it bought, Sprint. PAT]
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