By Steve Donohue, FierceCable, January 17, 2014
| HBO doesn't yet plan to launch a standalone version of its premium | cable network that would be available to subscribers using tablets | and other IP-connected devices, but CEO Richard Pleper said | Thursday that it is preparing for the option. | | "If the market changes, we are not going to be caught without the | ability to pivot," Pleper said at an event in New York hosted by | BuzzFeed. | | In fall 2012, soon after HBO launched a broadband version of HBO in | Scandinavia called HBO Nordic, Netflix CEO Reed Hastings predicted | that HBO would eventually introduce a standalone product for | broadband users in the United States. | | On Thursday, Pleper said that the HBO Go app would debut on the | Sony PlayStation 3 before the fourth season of hit drama series | "Game of Thrones" premieres in April. As part of its deal with | Sony, Pleper said HBO will also launch an app on the new | PlayStation 4 gaming console.
Yes, Bill ... all TV programming is migrating to the web. Even HBO.