FierceCable, October 15, 2014. by Daniel Frankel
Signaling a sea change in pay-TV distribution, a major programming supplier, HBO, has announced plans to break off from the cable bundle
product.
"We will go beyond the wall and launch a stand-alone over-the-top service with the potential to produce hundreds of millions of dollars in revenue," HBO chief Richard Plepler told investors in his network's parent company, Time Warner Inc., in a Tuesday morning event. "The international revenue possibilities could be just as large if not larger [with OTT]. We have a huge opportunity in front of us. We will use all means at our disposal to go after it."
The standalone HBO product is set to launch in 2015, the executive said.
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Neal McLain
10-16-14-1320-EDT