Is Poker Losing Its First Flush?
By TIMOTHY L. O'BRIEN The New York Times
LAS VEGAS
NEXT month, Fox Broadcasting plans to introduce "Poker Dome Challenge," a live television show that will be broadcast from inside the Neonopolis, a shopping mall just down the block from Binion's, the gleefully bawdy casino where high-stakes poker started here more than
50 years ago.
While "Poker Dome" may be Binion's neighbor, the show will be as far removed from poker's leisurely Mississippi Delta roots as weekend paintball matches are from big-game hunting. "Poker Dome" will encase a group of players in a soundproof, glass-walled stage, while viewers and a studio audience watch everything they do.
Microphones will capture game chatter, and pulse monitors strapped to the gamblers will track their heart rates. Robotic cameras will scrutinize every nervous tic on the gamblers' faces, projecting the angst of brinkmanship onto oversized video screens. New to the mix will be an N.B.A.-like shot clock that gives gamblers only 15 seconds to bet, check or fold, an innovation that Fox says will increase the rate of play to 80 to 100 hands an hour from the usual 15 to 20. "It's poker on triple espresso," Fox boasts in a "Poker Dome" news release.
Three years into the poker boom, the game's purveyors are out to prove that it is not a mere fad, but a form of entertainment with real legs -- even as there are signs that the country's poker appetite may be becoming less ravenous. Some industry analysts expect the growth of online poker to slow sharply, and televised poker is already drawing fewer viewers.
The Travel Channel says ratings for its "World Poker Tour" have fallen
36 percent in the last two years. Poker even has its own miniature stock scandal, with the Securities and Exchange Commission investigating whether the poker legend, Doyle Brunson, and his Las Vegas lawyers manipulated the stock price of WPT Enterprises, the company that runs the "World Poker Tour."
Even so, the commercialization and transformation of the old game zips along at light speed. Fox, as well as other companies and networks that produce and broadcast poker, dismiss naysaying and continue to inject more adrenaline into promotion.