Bell offered two devices for speed-dialing.
The first was a magnetic tape device with a high capacity. The caller would speed through an indexed directory. Known as Magicall.
The second was using a plastic punched card that was inserted in a reader. Known as the Card Dialer.
Here's an ad for them:
Also, on pg 16 of the same issue is an ad by Executone for an intercom. A benefit was taking internal traffic away from the expensive rented telephone company system.
Opposite (pg 17) is a summary ad by General Telephone & Electronics. In fine print it mentions its Automatic Electric subsidiary.