https://dig.watch/updates/eu-data-regulator-decided-to-ban-personalised-advetising-on-facebook-and-instagram The European data regulator has agreed to expand Norway’s ban on ‘behavioural advertising’ on Facebook and Instagram to cover all 30 countries in the European Union and the European Economic Area. (EEA) This ban poses a challenge to Meta Platforms (formerly known as Facebook), as it involves targeting users by collecting and utilizing their personal data for advertising purposes. Meta Platforms has consistently opposed efforts to limit this practice.
The European Data Protection Board (EDPB) has instructed the Irish data regulator, where Meta’s European headquarters are located, to impose a permanent ban on Meta’s use of behavioural advertising within two weeks. The EDPB states that its decision is an urgent binding instruction to enforce the ban across the EEA.
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