Don't Hide The Differences In The Products When Doing Comparative Price Advertising [telecom]

open original image

by Jeffrey A. Greenbaum

Can you advertise that your product is cheaper than a competitor's product when your product doesn't offer the same features? Can you use a disclaimer to explain the differences? These are some of the key issues in a false advertising lawsuit between two companies -- Asurion and SquareTrade -- that sell extended warranties for mobile phones.