By Ann-Christine Diaz
Since 2010, AT&T has pushed the dangers of texting while driving to the forefront with its emotionally charged "It Can Wait" campaign. In recent years, it has depicted heart-rending, fictional tragedies resulting from mindless moments of device distraction; it also dug deep into real-life stories, as in a documentary film from Werner Herzog. The latest campaign, from BBDO New York and directed by acclaimed documentary filmmaker Errol Morris, combines fact and fiction as it imagines what could have been for victims of distracted driving.
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