Consumers say a la carte important, but not worth cutting the cord [telecom]

By Jim Barthold, FireceIPTV, October 1, 2013

| Despite what service providers often maintain, video consumers | are not all that excited about channel bundles and think they | could do better building their own channel packages, according | to the latest iteration of Pricewaterhouse Coopers' Consumer | Intelligence Series on video content consumption. | | "The majority of conversations, in order of volume were: too | many channels to choose from, paying for channels that are | never watched or unwanted to begin with, and having to bargain | with cable/satellite companies to take advantage of offers," | the report noted in its findings. | | These same consumers said they longed for the ability to build | their own channel packages via a la carte selection and "73 | percent of consumers would prefer to customize their package, | picking and choosing the channels that suit their individual | interests," the report said.


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Neal McLain aka Texas Cable Guy

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Neal McLain
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