By Sue Marek, FierceCable,May 14, 2014
A Comcast executive said that he is confident the company will roll out usage-based data pricing nationwide once it completes a series of "robust" trials it is currently conducting in several markets. Speaking at the MoffettNathanson Media & Communications Summit today in New York City, David Cohen, executive vice president of Comcast, said that the company is moving slowly with its usage-based data trials to avoid alienating consumers. "We don't want to blow up our high-speed data business," he said.
The company has been testing metered billing in several markets including Savannah, Ga.; Jackson, Miss.; Charleston, S.C.; Huntsville and Mobile, Ala.; and central Kentucky. Last December, Comcast added the Atlanta market. Cohen noted that Comcast has tested a few different models for its usage-based data pricing -- but he said that the current model, in which customers are allotted 300 GB of data per month and then charged an additional $10 for every 50 GB of data they use over the 300 GB, seems to be the most popular model.
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Neal McLain