By Carol Wilson
DALLAS - SD-WAN Strategies for Success - Even as the SD-WAN market takes off, it's critically important to set customer expectations accurately for what this one service can - and can't - do to deliver better connectivity for cloud-based applications and more, a CenturyLink executive warned here yesterday.
Bill Grubbs, network solutions architect with CenturyLink, said that18 months of experience selling SD-WAN has made it clear that success in this arena needs to be based on establishing long-term customer relationships, not offering a quick fix to the need for Internet offload or cheaper connections than MPLS can provide. SD-WAN is part of a customer network transformation of that has to be carefully tailored if it is going to succeed in the long-run. Many factors - the underlying transport, available resources, application type and even the nature of the typical user - will determine how the service needs to be set up and operated, he said.
Bill Horne (Remove QRM from my email address to write to me directly)