CenturyLink: SD-WAN No Quick Fix [telecom]

By Carol Wilson

DALLAS - SD-WAN Strategies for Success - Even as the SD-WAN market takes off, it's critically important to set customer expectations accurately for what this one service can - and can't - do to deliver better connectivity for cloud-based applications and more, a CenturyLink executive warned here yesterday.

Bill Grubbs, network solutions architect with CenturyLink, said that

18 months of experience selling SD-WAN has made it clear that success in this arena needs to be based on establishing long-term customer relationships, not offering a quick fix to the need for Internet offload or cheaper connections than MPLS can provide. SD-WAN is part of a customer network transformation of that has to be carefully tailored if it is going to succeed in the long-run. Many factors - the underlying transport, available resources, application type and even the nature of the typical user - will determine how the service needs to be set up and operated, he said.
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