CBS, Fox Show Different Approaches to Tech

By David Bauder, AP Television Writer

PASADENA, Calif. --In the fast-moving world of technology, Fox is the tortoise and CBS is the hare.

CBS has spent the past few months making deals to distribute the network's fare in every conceivable way -- on the Internet, through on-demand services, on iPods, on cell phones. Fox has been content to mostly watch this frenzied activity from the sidelines.

Considering their images as TV networks, it's a fascinating reversal of type. In this tech race, CBS, with the oldest average audience, is the teenager careening wildly from experience to experience. Fox, home of "The Simpsons," is the conservative elder taking it all in.

CBS doesn't want to be caught on the sidelines -- like the music industry once was -- if a new form of content distribution catches fire with the public.

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Monty Solomon
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