Can Verizon Build A Strong Brand From The Bones Of Yahoo And Aol? [telecom]

By Erin Griffith

Tim Armstrong HAS spent the last year under renovation. After AOL, the company Armstrong has run for the past nine years, merged with newly acquired corporate sister Yahoo in June, Armstrong was tasked with uniting the two. First he announced a new brand name "Oath" suggesting a move away from the stale early days of the internet that many people associate with AOL and Yahoo. Then he united his fiefdom physically, bringing disparate Yahoo properties like Tumblr and Yahoo News under one roof in the storied Wanamaker Building in New York's Greenwich Village.

Oath now occupies four floors of the building. (Facebook's New York headquarters takes up another four.) Boardrooms and offices have been ripped out and replaced with video studios, podcasting studios, newsrooms, tech labs, and snack bars. A life-size stuffed gorilla (a TechCrunch mascot) covered in Tumblr stickers stands guard in front of Armstrong's corner meeting room.

formatting link

Reply to
Bill Horne
Loading thread data ...

Cabling-Design.com Forums website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners.