By Jo Twist BBC News technology reporter
TV delivered into living rooms over broadband connections will completely change TV as well as the internet as we know it, concludes a major report.
IPTV (internet protocol TV), as it is known, is a budding area that is exciting telecoms and media companies.
Within a decade, says the report from Lovelace Consulting and informitv, TV delivered to sets over the net will be an established way to receive content.
TV will be much more web-like, with millions of shows to download.
Within five years, the authors predict, many households will have their TV piped through a satellite dish, rooftop aerial or cable network, and through a broadband phone line.
TVs will be hooked up to set-top boxes which are in turn hooked up to the broadband pipe too. The broadcast and on-demand programmes it will be able to receive will be in standard as well as high-definition formats.