AT&T & Verizon Need To Change Their Marketing Plans [telecom]

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Better Matters?: Here's Why AT&T and Verizon Need to Change Their Marketing Plans

Saying your the best only works for so long if you're not actually better than your competition.

For years, AT&T and Verizon have built their marketing around the idea that they had better networks than upstart rivals T-Mobile and Sprint.

From "Can you here me now?" to "Better Matters," both wireless leaders have hung their hats on the concept that superior service justified higher prices. Of course, they never exactly came out and mentioned that they charge more, but especially over the past couple of years, T-Mobile and Sprint have moved toward discounts while AT&T and Verizon have been more expensive.