As Gadgets Get It Together, Media Makers Fall Behind

By SAUL HANSELL The New York Times January 25, 2006

AMID the cacophony of the sprawling Consumer Electronics Show in Las Vegas earlier this month, the main action had little to do with electronics. Sure, booth after booth claimed to have the biggest TV screen, the smallest music player and the niftiest wireless gizmo. But that was to be expected.

The real news was neither shiny nor tiny. The question in the air was what people will watch, listen to and do with these machines now that they are becoming interchangeable and interconnected.

This should not be a pop quiz. For decades, nearly every gathering of media or technology executives has defined the future in a single word: convergence. What exactly was converging remained in dispute, but most saw some combination of television, computers and an intelligent network that would give consumers much more control.

For once, the visionaries were right. Video is popping up on cellphones, iPods, TiVo's and Web sites. And as for blogs, photo-tagging sites like Flickr, podcasts and the rest of the bubbling digital stew, it's clear that lots of media are coming together in lots of devices in lots of ways.

Yet for all the time that media executives - from the towers of Sixth Avenue to the back lots of Burbank - had to prepare for convergence, they are now scrambling to figure out what to do about it.

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