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... With his new startup, Merrill says he instead wants to offer cellular service for your existing phone that makes near-total mobile privacy the permanent, boring default of daily life in the US. “We're not looking to cater to people doing bad things,” says Merrill. “We're trying to help people feel more comfortable living their normal lives, where they're not doing anything wrong, and not feel watched and exploited by giant surveillance and data mining operations. I think it’s not controversial to say the vast majority of people want that.”That’s the thinking behind Phreeli, the phone carrier startup Merrill launched today, designed to be the most privacy-focused cellular provider available to Americans. ...
Phreeli won’t, at least, offer a platform for spammers and robocallers, Merrill says. Even without knowing users’ identities, he says the company will block that kind of bad behavior by limiting how many calls and texts users are allowed, and banning users who appear to be gaming the system. “If people think this is going to be a safe haven for abusing the phone network, that’s not going to work,” Merrill says. ...