That the "The Smart Home Is Still Looking for a Market"
might be predictively expressed as:
"The Smart Home Is Still Looking for a _Green_ Market"
"Mass market consumers have almost no interest in using ?technology? for home ?automation? or ?control,? ? concluded a market study sponsored a smart-home research group, supported by companies including Whirlpool, Cisco Systems, Direct Energy, Hewlett-Packard, Microsoft, Procter & Gamble and Zensys."' "What is needed is a "killer app" ? a compelling use ? and some government encouragement, according to Tim Woods, a partner in the consulting firm Poco Labs and an expert in smart home technology. The killer app, Mr. Woods said, will be energy efficiency. To jumpstart that market, he said, the federal government will need to mandate the installation of smart meters in homes ' While most electronics companies are still trying to establish green credentials, 2008 could mark a turning point for previously obscure "home automation" technologies that now are being advertised as a way to save electricity ? not just personal energy. " Sculley suggested that a social movement to embrace a ?green? lifestyle, one that makes choices to reduce energy consumption out of a something more than a desire to simply save money, might be the key. And that movement was likely to come from a younger generation, one coming of age in the early 21st century. " "Sculley ... the home controls market completely lacks comparable simplicity, a comparable ?user experience? to which the user attaches value and importance, and a collection of partners that clearly know their roles in and contribution to the market. " ... Marc Marc_F_Hult