It is not different. Consider how wireless networking must work. It must work in one of 2 ways. Either the 'base station' periodically broadcasts a message "I am here and available for connection" and when systems wish to connect they contact a base station and politely ask "May I connect to you, please?" then (possibly after further negotiation) the base station either grants or refuses the request. Or the system wishing to connect 'shouts' "I wish to connect, is anyone willing to offer me a connection" and any base stations willing to offer connection respond "You may connect to me"
In either case, the system wishing to connect has to seek permission from the base station before it can connect and use its facilities, and the base station (and hence the owner of the network) is advertising its availability for use.