You're Leaving a Digital Trail. What About Privacy?
By JOHN MARKOFF November 30, 2008
Cambridge, Mass.
HARRISON BROWN, an 18-year-old freshman majoring in mathematics at M.I.T., didn't need to do complex calculations to figure out he liked this deal: in exchange for letting researchers track his every move, he receives a free smartphone.
Now, when he dials another student, researchers know. When he sends an e-mail or text message, they also know. When he listens to music, they know the song. Every moment he has his Windows Mobile smartphone with him, they know where he is, and who's nearby.
Mr. Brown and about 100 other students living in Random Hall at M.I.T. have agreed to swap their privacy for smartphones that generate digital trails to be beamed to a central computer. Beyond individual actions, the devices capture a moving picture of the dorm's social network.
The students' data is but a bubble in a vast sea of digital information being recorded by an ever thicker web of sensors, from phones to GPS units to the tags in office ID badges, that capture our movements and interactions. Coupled with information already gathered from sources like Web surfing and credit cards, the data is the basis for an emerging field called collective intelligence.
Propelled by new technologies and the Internet's steady incursion into every nook and cranny of life, collective intelligence offers powerful capabilities, from improving the efficiency of advertising to giving community groups new ways to organize.
But even its practitioners acknowledge that, if misused, collective intelligence tools could create an Orwellian future on a level Big Brother could only dream of.
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