Prospects for the brand are limited, but some exist.
By Daniel B. Kline
While Sprint has an all-stock deal in place to merge with T-Mobile, there are significant doubts that federal regulators will approve it. If that happens, T-Mobile will go back to its fight against Verizon and AT&T, with perhaps some added maverick credibility.
Sprint, however, will be in a much worse spot. The company stabilized under former CEO Marcelo Claure, who has taken a new role as executive chairman, but it's still the fourth-place wireless carrier and has limited prospects to improve its position.