By Jonathan Berr
Earlier this year, I declared that Tronc was the "dumbest name in the history of corporate America." Oath, Verizon's digital media arm that includes Yahoo, AOL and The Huffington Post, is a close second.
Oath CEO Tim Armstrong, the mastermind behind Verizon's $9 billion bet on digital media, told Variety in 2017 that Oath was meant to convey Verizon's long-term commitment to the media business. However, the brand never really resonated with the public and Wall Street analysts who were skeptical of the wireless company 's strategy from the start. Given Verizon's current predicament, the name "Oath" is especially awkward. The new name Verizon Media Group, which goes into effect January 9, is a huge improvement.
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