By Scott Moritz and Alix Steel
- New 5G customers get ,100 device credit; current users, 0
- The No. 1 U.S. carrier lost phone subscribers last quarter
Facing pressure from its wireless competitors, Verizon Communications Inc. is offering free Apple and Android phones to customers who sign up for unlimited plans on its faster 5G network.
Once a holdout on giveaways to existing customers, the largest U.S. wireless carrier is now matching similar trade-in offers from AT&T Inc. and T-Mobile US Inc. - part of an effort to reverse recent subscriber losses.