Verizon forced to pull ad that claimed firefighters need Verizon 5G [telecom]

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Ad dispute echoes 2018 controversy over Verizon throttling fire department.

By Jon Brodkin

Verizon's 2018 controversy over its throttling of a fire department's "unlimited" data plan during a wildfire didn't stop the carrier from rolling out numerous ads claiming that Verizon service is a must-have for firefighters and other emergency responders. But a couple of those ads apparently went too far, and Verizon agreed to stop running them after a complaint that T-Mobile lodged with the advertising industry's self-regulatory body.