Two-Thirds of Active U.S. Web Population Using Broadband, up 28 Percent Year-Over-Year to an All-Time High, According to Nielsen//NetRatings - Mar 14, 2006 09:00 AM (PR Newswire)
Video Sharing Sites - MSN Video, YouTube and Google Video - Benefit From Broadband Penetration Increase
NEW YORK, March 14 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global leader in Internet media and market research, announced today that the number of active broadband users from home increased 28 percent year-over-year, from 74.3 million in February 2005 to 95.5 million in February 2006. Broadband composition among the U.S. active online population has seen vigorous growth during the past three years, increasing at least ten percentage points annually and hitting an all-time high of 68 percent for active Internet users in February
2006.From February 2003 to February 2004, broadband composition grew twelve percentage points, from 33 percent to 45 percent (see Table
1). In February 2005, it increased another ten percentage points to 55 percent. This year, February saw broadband composition reach an all-time high of 68 percent, increasing an impressive 13 percentage points over the previous February.Overall Internet penetration in the U.S. has stabilized over the past few years, reaching 74 percent at home in February 2006.
As broadband penetration increases, so does the average PC time spent per person. With fast connections to Web sites for online photos, audio and video files, online visitors are devoting more time to their computers. Since February 2003, the average PC time per person among active Web users has increased approximately five hours from 25 and a half hours a month to 30 and a half hours a month.
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