The cereal box goes digital [telecom]

USA Today reported that General Mills, home of Cheerios, Pillsbury, Green Giant, and Betty Crocker, is looking into digital add-ons to its packaging. QR [Quick Response] codes, apps, augmented reality and all the other things smartphones can do in their digital pantry. One possible approach is to update the marketing concept of offering a surprise inside the cereal box. Instead, kids could point a smartphone at the box and "see visual surprises."

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