TelecomDirect News Daily Update - August 11, 2006

******************************** PricewaterhouseCoopers Presents The TelecomDirect News Daily Update For August 11, 2006 ********************************

Russia: MTS Agrees to Deal with BBR Saatchi&Saatchi, VimpelCom with Warner Music

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Russia's leading mobile operator, Mobile TeleSystems (MTS), has selected Israeli advertising agency BBR Saatchi; Saatchi to lead its advertising campaign, and has also appointed renowned Russian film director Yury Grymov as new creative director, according to press reports. Prime-Tass estimates that the deal with BBR ...

Poland: Ericsson Selected to Manage Polkomtel's GSM/W-CDMA Networks

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Poland's number-three mobile operator, Polkomtel, has selected Swedish vendor Ericsson for its three-year managed services contract. According to the terms of the deal, Ericsson will manage the design, development, deployment, and integration of Polkomtel's new multi-vendor GSM/W-CDMA network in northern and western Poland from 1 ...

Next-Gen DA: Assisting Carrier Revenue Through Outsourced Directory Assistance

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Americans spend more than $7 billion calling 411, making it not only a lucrative revenue stream but a proven communications channel for carriers. Seeing the opportunity, outsourcers are offering network operators ways to leverage the service everyone uses to gain value-added revenue, and differentiate their offerings. The average ...

Will Industry Get Its Zoove On?

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The rollout of the industry's common short code did wonders to promote SMS and catapult wireless into mainstream marketing. But the creator of a rival mobile marketing technology says short codes and keywords haven't lived up to expectations. They're too cumbersome and limit spontaneity, says Tim Jemison, CEO and founder of ...

Cable Companies, Verizon Bet on AWS Licenses

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WASHINGTON -- After two rounds of bidding in the FCC's Advanced Wireless Services (AWS) auction, Verizon Wireless and Cablevision look to be among the top bidders for choice licenses. CellCo Partnership, which is also known as Verizon Wireless, placed a $62 million bid on a regional license that covers the western United States ...

Access Charges: US LEC, Qwest Secretly Settle Suits

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Competitive local exchange carrier US LEC and incumbent Qwest Communications say they've settled their interexchange carrier access-revenue lawsuit dispute, ending the litigation on the matter between them. Terms of the agreement -- reflecting several such legal battles around the country in general -- weren't disclosed, ...

Andiamo Crew Reunites With Cisco

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Former Cisco Systems Inc. spin-in exec Mario Mazzola is back in the fold -- or 80 percent there, anyway. Late yesterday, Cisco announced it's taken 80 percent ownership of Nuova Systems, the startup founded by Mazzola, Luca Cafiero, Prem Jain, and Soni Jiandani -- a quartet of former Cisco executives who left the company ...

TelecomDirect Editor Copyright (C) 2006 PricewaterhouseCoopers.

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