Simplifying the Cellphone Experience

By Walter S. Mossberg and Katherine Boehret

You own a cellphone, but someone else added the names and numbers stored in it. You don't keep your phone turned on, nor do you think to charge it regularly. Your voicemail was set up by one of your kids or grandchildren, and you don't know how to check it. You begged the cellphone salesperson to sell you the most basic phone.

If you're nodding as you read this, either personally relating to the challenges of using a cellphone or on behalf of someone you know, you're not alone. Many people -- especially baby boomers and their parents -- feel anxious about using these increasingly complicated gadgets. These people are usually smart and capable, but just don't know their way around a cellphone.

This week, we tested two new cellphones and a new cellphone service designed to address this problem, by placing simplicity and ease-of-use first. These $150 phones are called Jitterbugs, and they come from a Del Mar, Calif., company called GreatCall Inc. Its phones are physically and functionally different, emphasizing easy navigation with large buttons and simple menus. And its service includes an operator who acts as a concierge, optionally placing calls for you and even remotely adding numbers to your phone's contact list.

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