TELECOM Digest readers may find the following report valuable. It describes Google's click fraud detection practices to date. The author, Dr. Alexander Tuzhilin of NYU, was appointed to evaluate Google's click fraud detection methods, as part of the recent lawsuit filed by Lane's Gifts and Collectibles. He concluded that Google has made reasonable efforts to fight click fraud, but raises some important questions concerning why and how certain design and policy decisions were made.
17 years ago