New iPhone Is Already Here

New iPhone Is Already Here

Brian Caulfield, 05.30.08, 6:00 AM ET Forbes

Burlingame, Calif. -

The launch of the next-generation iPhone promises to be Steve Jobs' greatest stunt yet.

Apple, Jobs' secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product--almost certainly the new iPhone--in key markets since March. And yet, incredibly, not one credible image of Apple's new product has yet been published.

If the new phone is a flop, it's going to be a doozy. Apple is promising to sell 10 million of the gizmos this year; many investors are betting the Cupertino, Calif., company will sell many more than that. Yet Jobs has managed to keep the look, the feel and a complete list of the phone's features under wraps.

It's almost certain Jobs will unveil the latest version of the iPhone June 9, when he speaks at Apple's annual Worldwide Developers Conference in San Francisco. The gadget will go up for sale shortly thereafter. Ryan Peterson, co-founder at start-up, was the first to get the details of how Apple will make this happen. Peterson--an iPhone fan himself--sells shipping data culled from a clutch of government and private databases.


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