Cost-cutting firm's young fans are online
By Associated Press | December 27, 2005
LOS ANGELES -- In 1978, Devo front man Gerald Casale spotted his band's debut LP in a record store bin for the first time. He was struck by an undeniable thought: The band had made it.
"It's what you've been busting your butt for and finally, it happens," Casale said.
Seeing the latest release by his new group hit a virtual bin as a digital file on Apple Computer Inc.'s iTunes Music Store was less than exciting. "This time it's like window shopping," Casale said.
His new music is distributed by Cordless Recordings, a new breed of label that has dumped CDs and other traditional formats in favor of offering music only online.
The strategy is meant to cut the cost of catapulting a new artist to fortune and fame by tapping the medium where young fans are finding music.