ICT Industry Leaders from Around the World Speak in Hong Kong

FOR IMMEDIATE RELEASE

Contact: Lisa Reyes Phone: +1-312-559-3325 E-Mail: mailto: snipped-for-privacy@iec.org

ICT Industry Leaders from Around the World Speak in Hong Kong for IEC's Broadband World Forum Asia 2006

Service Provider Executives Discuss Carrier Progress toward the Converged Broadband Network in an Exclusive Plenary Panel this 16 May

CHICAGO 11 May, 2006 As Asia leads the world in broadband penetration and innovative services, the IEC takes the Broadband World Forum Asia

2006 to Hong Kong from 15-18 May and hosts ICT executives from around the world to discuss the latest leading-edge developments.

The Tuesday Plenary Panel, Carrier Progress toward the Converged Broadband Network, features Chairperson Paul Berriman, head of Strategic Market Development at PCCW; Chris Bilton, BT vice president of Networks & ICT and BT Group chief technology officer; Thami Msimango, chief technology officer of Telkom South Africa; and Telefonica's Antonio Shcuh, director of Special Projects.

IEC President John Janowiak stated, "We're excited to host these key players in one forum so they can share their latest understanding of broadband advancements on a carrier scale."

Bilton commented, "The Broadband World Forum in Hong Kong is one of the key industry events of the year. The panel discussion is a particularly interesting session. It will discuss progress to date from a selection of leading network operators from around the world on the deployment of NGNs, how they are meeting the challenges of meeting customer requirements in an increasingly mobile- and service-oriented world, the architecture and key technologies that underpin some of today?s leading NGNs, and some of the key challenges and issues around NGN deployment based on their experiences at the leading edge of NGN deployment."

Bilton continued, "Attendees at this session should gain a good understanding of the common and specific challenges that network operators face from different regions around the world, how these have driven their approaches to NGN deployment, updates on their progress in deploying NGNs, and how they are working with regulators, partners, and customers to maximize the benefits of NGN deployment."

Msimango also expressed, "Broadband technology is a key economic enabler for both developing and developed nations. It is particularly imperative for the developing world to sensitize their communities to the vistas that broadband technology opens for them and how it can enhance the lives of even ordinary people. It is within this framework that my address will focus on a global view of how broadband is deployed in both the developing and developed worlds."

Finally, Schuh added, "Telefonica will be sharing our insight on the benefits of an hybrid approach to TV. We feel that while IPTV is an amazing product that brings terrific benefits to customer's life, technical requirements and economics may hinder deployment in the near term. After analyzing our markets and other operators' experiences, we developed an approach combining IPTV and DTH. This, together with geomarketing and customer segmentation, should enable us to access a broader base of customers and adapt to specific segment needs while keeping critical time-to-market and ROI constraints. In our presentation, we will discuss the main ideas behind this approach and present initial findings from our joint launch of audio-visual services."

Schuh concluded, "This is a great moment for the broadband industry: a host of new technologies are becoming economically viable, and customers are increasingly more sophisticated and interested."

The Broadband World Forum Asia brings together technology leaders from different parts of the globe to compare and exchange telecommunication developments and ideas. ICT professionals will learn firsthand the various broadband advancements in the Asia-Pacific region.

Visit

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for complete information or contact Lisa Ann Reyes at +1-312-559-3325 or mailto: snipped-for-privacy@iec.org.

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ABOUT THE BROADBAND WORLD FORUM ASIA 2006

With KT as the official host sponsor, the IEC's Broadband World Forum Asia premiered in 2004 in Seoul, South Korea, drawing more than 1,500 industry professionals to register. The show continued with last year's Broadband World Forum Asia 2005, held in Yokohama, Japan, with NTT as the official host sponsor. Increasing registration numbers by more than 100 percent, the show drew more than 3,000 industry professionals to register, included more than 150 presentations, and presented more than 120 industry experts as speakers. This year, the Broadband World Forum Asia 2006 team and official host sponsor, PCCW, will host numerous industry-leading companies to exhibit and expect approximately 3,500 people to attend. For complete information, visit

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The IPTV Global ComForum also premieres at this year's Broadband World Forum Asia 2006 as a co-located event that will address issues such as content licensing, market realities, managing broadband services over an IP/MPLS core, security environments, digital rights management, personalization, interactivity for the end user, and more. For complete information, visit
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ABOUT THE IEC

A nonprofit organization, the IEC is dedicated to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. Since

1944, the IEC has provided high-quality educational opportunities for industry professionals, academics, and students.

In conjunction with industry-leading companies, the IEC has developed an extensive, free, on-line educational program. The IEC conducts industry-university programs that have substantial impact on curricula. It also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the information age.

More than 70 leading high-technology universities are IEC affiliates, and the IEC handles the affairs of the Electrical and Computer Engineering Department Heads Association and Eta Kappa Nu, the honor society for electrical and computer engineers. The IEC also manages the activities of the Enterprise Communications Consortium. Please visit

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