Google Adding Personal Video to Search Repertoire

SAN FRANCISCO (Reuters) - Google Inc. plans to put out a call for personal video clips as it moves to further expand the reach of its Web search business, company co-founder Larry Page said on Monday.

"We're going to start taking video submissions from people," Page said at the annual cable industry convention in San Francisco.

Google in January rolled out the test version of its video search service that allows users to find content in television programs from such providers as Fox News, the NBA and PBS.

The service, called Google Video, allows users to see still images from the video clips and associated closed-captioning.

Google has search relationships with numerous content and broadband providers and hopes to extend those into new areas. For example, cable company Comcast Corp. uses Google search on its site and also creates its own content.

"We're always looking for ways to expand partnerships," Google co-founder Sergey Brin said.

The company on Monday also said it would provide data about popular Web searches to Current, a new television network for the 18- to

34-year-old audience that is backed by former U.S. Vice President Al Gore and other investors.

Google's main rival Yahoo Inc. led by former Hollywood studio executive Terry Semel, has made a big move into entertainment and already has struck exclusive content deals with "Survivor" creator Mark Burnett and JibJab Media, a producer of short animated films.

Google's Brin said investors should not take the company's recent steps as a cue that it, too, is making similar moves into entertainment.

"Entertainment is one of the applications (of search). It is one of the kinds of information you can find -- it's just one," Brin said.

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