ESPN Balks at Sprint's New Text Fee
By Colin Gibbs May 11, 2011
Sprint has quietly raised its messaging rates for companies that distribute texts, leading ESPN and other content providers to stop delivering free messages to the carrier's subscribers.
Beginning April 1, Sprint began charging an additional toll of one-half of one cent to companies that distribute texts on behalf of organizations for every message sent through its network. While the charge may seem minimal, it could dramatically change the economics for news outlets, retailers, banks and countless others who send texts as a free customer service rather than a way to generate revenue directly.
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