CBS, CSTV Hope Idea Clicks/Webcast Deal Seen as a Springboard

By Bill Griffith | January 30, 2005

These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.

Take Thursday's announcement that College Sports TV has cut a deal with CBS's to provide streaming video (webcasts) of out-of-market games from the upcoming NCAA men's basketball tournament.

Cost for the service will be $19.95. Early-bird fans (also known as "office pool participants") who sign up by Feb. 8 can get the service for half-price. The webcasts will include all games not shown in your area by CBS through the regional semifinals.

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Monty Solomon
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