It's an anti-spam measure. And it's got the mainsleaze spammers worried... (the hardcore crooks will ignore it, of course, but this should free up resources to go after them, too)
------- [retailing news report]
The country's "Fighting Internet and Wireless Spam Act" - FISA for short - is designed to protect consumers from spam. Unlike a similar law that went into effect in the United States in 2003 - the CAN-SPAM act - FISA requires senders of commercial e-mail messages to obtain consent from recipients prior to sending any message. In the United States, retailers and marketers can send unsolicited messages if they enable consumers to opt-out of receiving future messages from the sender, such as through links at the bottom of the e-mail. ------ rest: