area code named beer [telecom]

It seems that Budweiser will market beer named for the primary area code of a city. For instance, Philadelphia will soon have "215 beer" and there's a 312 for Chicago.

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Actually, this isn't as strange as it seems. Years ago, in the days of exchange names, some local businesses named themselves after the local exchange name. For instance, we had a small chain of pharmacies named Hyatt, Windsor, and Cypress, all exchanges of the towns they were in.

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Lisa or Jeff
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312 Urban Wheat Ale is a product of Goose Island Beer Company, Chicago. Anheuser-Busch bought Goose Island for $38.8 million back in March. This was no surprise as Goose Island has long been distributed by them.

Anheuser-Busch has been buying out small brewers around the country. There may not be microbrewing of these beers any longer, but the mass marketer is replacing it with micro branding.

A-B considers craft brewing to be a threat to its mass brands.

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Adam H. Kerman Forums website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners.