Is An Advertiser Responsible For False Advertising If A Word Has
by Jeffrey A Greenbaum
What do you do when a term that you are planning to use in advertising has more than one meaning? Are you responsible for false advertising if consumers misunderstand the claim? That was the one of the issues in a recent lawsuit brought against computer storage device maker Sandisk.
Sandisk sells memory storage devices, such as flash drives, with different storage capacities. When promoting a storage device, Sandisk tells consumers how many gigabytes of storage each device has
- such as 256 GB, 128 GB, 64 GB, etc.
Posted 5 years ago by Bill Horne in General Telecommunications Forum
