What if People Don't Take the Bait to Go Paperless? [Telecom]
By RANDALL STROSS The New York Times September 20, 2009
IN August, T-Mobile got serious about paperless billing. It started charging a $1.50 monthly fee on all accounts that continued to receive a paper bill.
Large companies would love to use paperless billing rather than the mail: it reduces their costs and at the same time allows chest thumping about being green. But offering their customers positive sweeteners hasn't been very effective. T-Mobile tried another tack: a stick instead of a carrot. What woe it brought upon itself, however, when it told customers it was time to switch or pay up.
Copyright 2009 The New York Times Company
read more and respond »Posted 5 years ago by Monty Solomon in General Telecommunications Forum
![Image for What if People Don't Take the Bait to Go Paperless? [Telecom]](/media/23478/604d58c4600029.49083299.webp)