[telecom] Free apps eat up your phone battery just sending ads

Free apps eat up your phone battery just sending ads

by Jacob Aron

18 March 2012

STRUGGLING to make your smartphone battery last the whole day? Paying for your apps might help. Up to 75 per cent of the energy used by free versions of Android apps is spent serving up ads or tracking and uploading user data: running just one app could drain your battery in around 90 minutes.

Abhinav Pathak, a computer scientist at Purdue University, Indiana, and colleagues made the discovery after developing software to analyse apps' energy usage. When they looked at popular apps such as Angry Birds, Free Chess and NYTimes they found that only 10 to 30 per cent of the energy was spent powering the app's core function.

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