Panasonic one of the leading manufacturers of Plasma TVs, today announced that its rating its best-selling line of 1080p Plasma HDTVs to play for
Sure, and if you swallow my load, I'll swallow yours.
That's great - we can now all enjoy burnt in dogs/logos at full brightness for the next 42 years.
Ok, I'll translate:
Based on looking a random material, a Panasonic plasma will reach half brightness at 100,000 hours.
OK, that means that looking at part of a logo, bug, or banner at full brightness, they will, at best, fall to half brightness in about 20,000 hours (because they are probably assuming an 18% gray average).
Assuming a linear fate of burn, that means that you will get a very visible
5% burn difference between a bright bug and black bars in 1/10 of 20,000 hours or 2000 hours. That sounds about right for a type of set that has known burn-in problems.Doug McDonald
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