"Mobile users diss premium content"
:
We'll have it - as long as it's free
Mobile users will use almost any kind of media content on their phones, but they won't pay a premium for it.
Operators should view mobile content as a way to reduce churn rather than as a new revenue stream, according to a worldwide survey from accountants KPMG. Forty per cent of those questioned said they would not pay a premium for mobile content.
[MORE] read more and respond »Posted 5 years ago by John Navas in Wireless Networking
